That combined with Facebook’s ‘best’ practices is key! Some answers I felt were ‘right’ but maybe went against Facebook’s best practices and in those instances I went with Facebook. There are a lot of questions about analysis and set up that I had to draw from my experience as a digital marketer. If you just studied the materials and never actually used Facebook ads or had experience in digital marketing you will NOT pass. 3) Have Digital Marketing AND Facebook Ads Experience This did not however help too much for the scenario questions which is my next point.
Facebook blueprint free#
I also found some third party study guides that I found useful as well, Markeko free study guide and this quizlet.Īll of this studying helped for the very specific questions about ad types, placements, how the auction works, etc., primarily for the core competencies test. The recently updated the layout of this and gives you a clean and clear learning path to follow. This may have been overkill, but hey I passed! I found it most valuable to read and take all the mini courses that Facebook provides for the exams. I studied between 5-10 hours a week for about a month for each exam, core competencies and the Facebook certified buying professional.
That said, if you pass the test on your first try you’ll save $150. What I recommend doing, if you’re okay with paying $150 each time you take a test, is to take the two tests separately, but this option is only available until October 1, 2019! From what I’ve read in forums and blogs is that the larger test is more difficult as well as about 45 minutes longer than the other two.
Facebook blueprint professional#
Recently Facebook came out with one BIG test that combines the core competencies and buying professional tests which only costs $150 in total per attempt. Each test costs $150 per attempt (pass or fail) and you must pass BOTH in order to become certified. The first way, what I did, is to take and pass the core competencies test and then take and pass the Facebook buying professional test. There are two ways to become certified (until October 1, 2019). I’ve recently passed the Facebook Certified Buying Professional exam and I wanted to share some insights that I believe will help you pass as well! I’ll be going over the top 5 keys to passing the test and becoming certified! 1) Take the Right Test(s)
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